Although Netflix is largely responsible for the popularity of the online video streaming industry today, over the past five years, they have needed to continually adapt and become more innovative with their marketing tactics to maintain their position as a disruptive force.
Being active on a multitude of social media channels can be an excellent tactic when building your brand, monitoring your online presence, and influencing sales; however, many companies still have a social presence for the sole purpose of just “being there” and fail to use these channels to generate measurable results that align with their business goals.
Having consistent branding online and offline across different channels has become more important than ever when it comes to accurately relaying your messaging to your customer base.
Every brand should prepare for a moment when something goes wrong—with the current speed of information, bad news can spread very quickly. A recent product flop, a dissatisfied customer, an executive who unexpectedly quit, or perhaps a tweet taken out of context, any of these factors, and more, could adversely affect your organization no matter how careful your team has been.
We’ve all seen templates of a content calendar. These calendars tend to focus solely on the creation due date and the day that it will be published onto your blog or elsewhere. What’s often missing is how each piece of content should be distributed, which channels are the most optimal for the specific content, and the best publishing cadence moving forward.
The web today allows brands to make more personal and emotional connections with their customer base. Such connections will look different depending on who your audience is, what your offerings are, the channels your customers pay attention to, and many other factors.
You don't have to talk about your product to make a successful advertising campaign. You need to strike an emotional chord. Here's how three brands did it....