Jacob Warwick

Jacob Warwick

Founder of ThinkWarwick

Marketing professional with a passion for start-ups and entrepreneurship.

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How a minimalist content strategy earns you more with less article
convinceandconvert.com

How a Minimalist Content Strategy Earns You More with Less

In December of 2016, an average of over two million blog posts were created each day on the WordPress platform alone. 10 years ago, that number was approximately 60,000 a day.

Let that sink in for a moment. That’s a heck of a lot of content scaling exponentially with our tech-obsessed society. When you consider that much of this content is not original, lacks deep thought, or is entirely irrelevant and filled with self-promotion, that number can become aggravating and is considered in the marketing industry to be “noise.”

Where should content marketers turn when hiring new resources article
convinceandconvert.com

Where Should Content Marketers Turn When Hiring New Resources?

If you’ve made the decision to increase your content marketing efforts, improve your overall campaign performance, or fill gaps in your current content processes, there seems to be no shortage of solutions. You could hire internal specialists, work closely with a consultant, batch together a mix of freelancers, off-load everything to a professional agency, or, if you’re like most marketing teams, manage some combination of them all.

3 ways to write more persuasive content article
convinceandconvert.com

3 Fundamental Ways to Write More Persuasive Content

In the 4th century BC, Aristotle’s Rhetoric theorized about three fundamental elements of persuasion: ethos, logos, and pathos.

The first kind depends on the personal character of the speaker (ethos), the second on putting the audience into a certain frame of mind (pathos), the third on the proof (or apparent proof) provided by the words of the speech itself (logos).