Marketing professional with a passion for start-ups and entrepreneurship.
The rate of content creation is growing exponentially year over year and content marketers now face more competition than ever before. Media publishers, other organizations and even industry professionals are competing for your audience’s time and attention, even though they may not be direct sales competition.
Providing the appropriate voice for your brand on Twitter can be a challenge for many content strategists to navigate, especially when your tweets are under constant scrutiny from your audience. This can become even more difficult for larger corporations when their Twitter content needs to be approved by legal departments before publishing.
While creating exceptional written content seems simple in theory, consistent execution is where some content marketers run into trouble. Add in the pressure to create high-performing content faster and suddenly your processes (and schedule) become chaotic.
It’s no secret that digital marketing conferences often bring a mix of new ideas, outside-the-box thinking and wild marketing strategies that come to life after listeners have a few drinks along with their networking. For entrepreneurs, these new ideas can be monumental for proactively driving your business forward.
It’s not uncommon for committed entrepreneurs to pour everything into their business. And by everything, I mean everything -- because running a business becomes an obsession. Entrepreneurial fervor can dominate your daily thoughts, conversation, time and financial stability. And it can adversely affect your relationships.
The cost of customer acquisition can fuel successful growth or lead to the demise of companies, particularly startups that have limited capital. Competition has never been fiercer, especially on mobile, with brands jockeying for higher search positions, spending more on actionable advertisements and fighting to attract their target audience.
Businesses interested in leveraging the many benefits of content marketing seem to have an ever-growing list of solutions and content strategies to choose from. They can hire freelancers, outsource their content to an agency; or they can even onboard and train their own in-house teams. With so many options, it can be hard to decide which is best for you.
Recent studies have shown that up to 86% of companies are invested in content marketing; however, about half of B2B and B2C marketers are challenged when measuring the ROI of their content marketing campaigns.
Pinterest has quickly become an important channel for many businesses that share visually compelling branded stories with their highly engaged audiences. [Read More]