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What it's really like to hire your first employee? In short, terrifying. It’s one thing to muster the courage to set off on your own, quit your job and launch an entrepreneurial venture. But bringing another human being into your chaos? That’s madness. On the other hand, entrepreneurs often are considered to live on the brink of insanity. Why not pile on more?
Entrepreneurs often feel as if we can do it all. In many cases, we may be right. We establish new ...
Call it freelance work, contract employees or the gig economy -- whatever the term, it’s consistently growing. In fact, researchers predict that half of the U.S. workforce will dabble in independent work by 2020. The rise of these agile external resources means that today’s leaders need to learn how to better manage off site employees to ensure their organization is equipped to reap full benefits.
As a content strategist, I work with fre...
Entrepreneurialism defies human instinct, yet it’s addicting. Once you get just a taste of what life can be like with a future built on your terms, it’s game over.
There’s no going back to a 9 to 5 -- at least not without a persistent nagging in the corner of your brain that says, “I can do this on my own. I know I can.”
The rate of content creation is growing exponentially year over year and content marketers now face more competition than ever before. Media publishers, other organizations and even industry professionals are competing for your audience’s time and attention, even though they may not be direct sales competition.
Providing the appropriate voice for your brand on Twitter can be a challenge for many content strategists to navigate, especially when your tweets are under constant scrutiny from your audience. This can become even more difficult for larger corporations when their Twitter content needs to be approved by legal departments before publishing.
While creating exceptional written content seems simple in theory, consistent execution is where some content marketers run into trouble. Add in the pressure to create high-performing content faster and suddenly your processes (and schedule) become chaotic.
It’s no secret that digital marketing conferences often bring a mix of new ideas, outside-the-box thinking and wild marketing strategies that come to life after listeners have a few drinks along with their networking. For entrepreneurs, these new ideas can be monumental for proactively driving your business forward.
It’s not uncommon for committed entrepreneurs to pour everything into their business. And by everything, I mean everything -- because running a business becomes an obsession. Entrepreneurial fervor can dominate your daily thoughts, conversation, time and financial stability. And it can adversely affect your relationships.
The cost of customer acquisition can fuel successful growth or lead to the demise of companies, particularly startups that have limited capital. Competition has never been fiercer, especially on mobile, with brands jockeying for higher search positions, spending more on actionable advertisements and fighting to attract their target audience.
Businesses interested in leveraging the many benefits of content marketing seem to have an ever-growing list of solutions and content strategies to choose from. They can hire freelancers, outsource their content to an agency; or they can even onboard and train their own in-house teams. With so many options, it can be hard to decide which is best for you.
Pinterest has quickly become an important channel for many businesses that share visually compelling branded stories with their highly engaged audiences. [Read More]