Jacob Warwick

Jacob Warwick

Founder of ThinkWarwick

Marketing professional with a passion for start-ups and entrepreneurship.

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160809 arrow ascend steps lg article
marketingprofs.com

Three Steps for Crafting More-Personalized and Better-Performing Content

Most content marketers strive to create content that not only speaks directly to their target audience but also compels that audience to take desirable actions with the marketer's business or brand.

That sounds terrific in theory, but producing such content is easier said than done; there simply isn't a template or solution that works for every business.

160706 trends lg article
marketingprofs.com

How You Can Conquer These Three Negative Content Trends : MarketingProfs Article

As marketers, we love trends. Taking advantage of industry trends is how marketers make a living. We analyze and criticize, and we often enjoy our banter, whether it's about the latest social channels or annoying buzzwords.