Image credit: vgajic | Getty Images
What it's really like to hire your first employee? In short, terrifying. It’s one thing to muster the courage to set off on your own, quit your job and launch an entrepreneurial venture. But bringing another human being into your chaos? That’s madness. On the other hand, entrepreneurs often are considered to live on the brink of insanity. Why not pile on more?
Entrepreneurs often feel as if we can do it all. In many cases, we may be right. We establish new ...
Call it freelance work, contract employees or the gig economy -- whatever the term, it’s consistently growing. In fact, researchers predict that half of the U.S. workforce will dabble in independent work by 2020. The rise of these agile external resources means that today’s leaders need to learn how to better manage off site employees to ensure their organization is equipped to reap full benefits.
As a content strategist, I work with fre...
Entrepreneurialism defies human instinct, yet it’s addicting. Once you get just a taste of what life can be like with a future built on your terms, it’s game over.
There’s no going back to a 9 to 5 -- at least not without a persistent nagging in the corner of your brain that says, “I can do this on my own. I know I can.”
Content creators are typically interested in earning an edge on their competition. Call it sheer determination, strong work ethic, or a frantic stress from the mounting pressures of being a content marketer in today’s highly competitive market—whatever you call it, proactively learning how to improve one’s writing pays dividends in the content world.
Whether your goal is to create a more reputable business, change your industry, reach more potential customers or expedite the sales process, your organization invests in content marketing to influencing people.
To do this effectively, content marketers must create the most persuasive content possible, although that’s not always as easy as it sounds. In fact, if you are a student of content marketing, you know that trying to master the intricacies of professional content marketing can quickly become incredibly complicated.
With the rise of the freelance economy, companies now have more content creation options. As this trend grows, the complexity of finding high-quality writers also grows — meaning more headaches for content managers to navigate.
Learn how to better scale your content creation efforts by experimenting with several writers, setting clear expectations and negotiating long-term partnerships.
Content marketing can be one of the most effective strategies for organizations that want to build engaged audiences and garner long-term marketing wins, but the intricacies of content marketing can be intimidating, particularly if you're working with a small or under budgeted team.
It’s no surprise that content marketers are planning to invest more on visual content. A recent survey by MarketingProfs and the Content Marketing Institute suggests that 51% of B2B marketers intend to increase their visual content efforts.
While the general marketing consensus tends to agree that visual content is more eye-catching and engaging, the problem is that it can be difficult and expensive to create. Additionally, the challenge of promoting your visual content investment can add stress to your daily routine.
Whether it’s content production, distribution, measurement, some form of strategic guidance, or a combination of it all, it seems that there is always a new marketing tool that promises to solve your current and ongoing marketing challenges.
It can be tempting to add new tools to your marketing process or blame any current marketing deficiencies on a lack of access to a sophisticated toolset; however, the truth is that it’s difficult to find software that perfectly aligns with your business need—even when you have the resources to do so.
Copywriting comes naturally for some marketers—yet for many others, writing can feel like absolute torture. It’s no surprise, really. Writing succinctly and persuasively is an acquired skill that often requires endless hours of think-tanking, talking to oneself, brief moments of insatiable insanity, and a handful of untimely swear words. Meld the time it takes to write well with all of the competing pressures and tasks that a marketer juggles on a daily basis, and you have a recipe for frustration.
2016 saw the second consecutive increase in startup and entrepreneurship growth trends. As more startups secure outside funding, pressure on limited partners to meet their exit strategy goals has increased.
This stress has transferred to startup founders who now seek marketing executives who can match their evolving expectations.
Most content marketers strive to create content that not only speaks directly to their target audience but also compels that audience to take desirable actions with the marketer's business or brand.
That sounds terrific in theory, but producing such content is easier said than done; there simply isn't a template or solution that works for every business.
The rate of content creation is growing exponentially year over year and content marketers now face more competition than ever before. Media publishers, other organizations and even industry professionals are competing for your audience’s time and attention, even though they may not be direct sales competition.
In December of 2016, an average of over two million blog posts were created each day on the WordPress platform alone. 10 years ago, that number was approximately 60,000 a day.
Let that sink in for a moment. That’s a heck of a lot of content scaling exponentially with our tech-obsessed society. When you consider that much of this content is not original, lacks deep thought, or is entirely irrelevant and filled with self-promotion, that number can become aggravating and is considered in the marketing industry to be “noise.”
It’s no secret that there are hundreds of tools, platforms, and outside resources that can help you improve your content marketing efforts. The challenge is understanding which tools you need, the appropriate time to fight for them, and how well they all play together to help you create quality content on a consistent basis.
While the shiny all-in-one solution or well-respected and acclaimed content agency may look like the ultimate solution on paper—perhaps you only need to create two to three blog posts per week and a quarterly e-book, whitepaper, or webinar.