Marketing professional with a passion for start-ups and entrepreneurship.
Content marketing can be one of the most effective strategies for organizations that want to build engaged audiences and garner long-term marketing wins, but the intricacies of content marketing can be intimidating, particularly if you're working with a small or under budgeted team.
Most content marketers strive to create content that not only speaks directly to their target audience but also compels that audience to take desirable actions with the marketer's business or brand.
That sounds terrific in theory, but producing such content is easier said than done; there simply isn't a template or solution that works for every business.
As marketers, we love trends. Taking advantage of industry trends is how marketers make a living. We analyze and criticize, and we often enjoy our banter, whether it's about the latest social channels or annoying buzzwords.