HOW TO WRITE MORE ENGAGING CONTENT A Walk-Through With ClearVoice and Jacob Warwick, Content Strategist
Writing engaging content for your blog or for a third-party publication is crucial to building long-term content marketing success—yet, it is no easy task. That's why I've teamed up with the content professionals at ClearVoice...
[Webinar] Making Your Evergreen Content Actionable
ClearVoice is a full service content marketing platform that allows marketers to plan their content, manage workflow, and hire freelance writers in a single channel.
[Webinar] Organize and Collaborate with a Global Workforce
In this webinar, we’ll discuss how marketing leaders can better manage a team of distributed workers—a trend that is growing worldwide with no signs of slowing down.
You’ll learn:
A proven 4 step method for repeatable marketing success
Common mistakes when working with a distributed team (& how to correct them)
Why it’s important to strategically convey expectations to your distributed team
How to incorporate and optimize communication processes
Complete Your Daily CRM Work—Faster
You’d think that a majority of sales reps spend their day concentrated on selling—and sales leaders focus on motivating their team to hit quota, engage with more prospects, and better manage their pipeline—but this isn’t often the case.
In fact, up to 65% of a salesperson’s time is spent on non-selling activities. Between juggling sales tools and clicking around in an overly complex CRM system, today’s sales professionals are wasting hours of time simply trying to figure out the best way to g...
Get The Right Data Into Your CRM
In the race to get accurate customer data into our CRM, many users find that the burden of manual data entry is daunting.
83% of senior executives complained that their biggest CRM challenge is getting their team to use the software—and, assuming the team is trying to use your CRM, frustration mounts when records are left blank, half complete, or not updated regularly enough to keep the data current.
In 2016, IBM estimated that poor data quality costs the US economy $3.1 trillion—and 58% of S...
Your First Year in Business Is Mostly About Surviving
Stress, self doubt and temptation -- and the odd gamboling deer -- will leap into your path as your business hurtles down the road during those first 12 months. Here's how to keep your hands on the wheel.
Image credit: Hinterhaus Productions | Getty Images
In my first year as an entrepreneur, I grew my client list, got engaged, paid all the bills and survived a car crash. Sound a bit intense? That’s just life. It’s always changing, and no matter how prepared you think you are, especially in b...
#ProContent Podcast: Content That Generates Social Attention
Guest Speakers
Neal Schaffer, Author, Speaker and Consultant @NealSchaffer
Jacob Warwick, Founder and CEO of Think Warwick, @JacobWarwick
Overview
Social media is always in a state of flux. Algorithms change, features are updated and functionality continues to improve. What’s true today won’t be tomorrow. What works tomorrow won’t work next week. Knowing this, how can a marketer possibly keep up and stay relevant?
Don’t just have a social media account, have a presence.
As our guest, Neal Sch...
The 2018 VETTY Awards recognized exemplary service to the veteran community
Solaire Brown (formerly Sanderson) was a happy, gung-ho Marine sergeant deployed in Afghanistan when she realized her military career was about to change. She was tasked with finding the right fit for her post-military life – and she knew she wanted to be prepared.
Injuries sustained during mine-resistant vehicle training had led to surgeries and functional recovery and it became clear Brown would no longer be able to operate at the level she expected of herself as a Marine.
Like many of the ...
How This ‘Shark Tank’ Navy SEAL Vet Plans to Unify Veterans
According to the VA, there are 40,056 homeless veterans—and 453,000 unemployed veterans—with 22 veterans a day commiting suicide,.
Navy SEAL veteran Eli Crane believes it doesn't have to be this way.
Crane, the founder of Bottle Breacher, is a strong advocate for veterans and believes they lack a unifying community, something he hopes to change with a new movement called Long Live the Veteran Brotherhood.
Long Live the Veteran Brotherhood is Crane's movement to unite all veterans in a sense o...
Four Steps to Help Marketers Engage Better With Their Remote Workforce
With business benefits such as office-space savings and increased workforce productivity — and employee benefits like flexible work-life balance and lower stress rates — it’s no wonder that there has been more attention on the work-from-home lifestyle.
According to a recent Gallup Report, 43% of Americans spent at least some time working remotely last year, and it’s affecting more than just freelancers and project based contractors. Thirty-one percent of telecommuters are doing so four or fiv...
Hiring Your First Employee Is Scary -- for Good Reason
Image credit: vgajic | Getty Images
What it's really like to hire your first employee? In short, terrifying. It’s one thing to muster the courage to set off on your own, quit your job and launch an entrepreneurial venture. But bringing another human being into your chaos? That’s madness. On the other hand, entrepreneurs often are considered to live on the brink of insanity. Why not pile on more?
Entrepreneurs often feel as if we can do it all. In many cases, we may be right. We establish new ...
This Is How I Manage Freelance Workers and Why It Works
Call it freelance work, contract employees or the gig economy -- whatever the term, it’s consistently growing. In fact, researchers predict that half of the U.S. workforce will dabble in independent work by 2020. The rise of these agile external resources means that today’s leaders need to learn how to better manage off site employees to ensure their organization is equipped to reap full benefits.
As a content strategist, I work with fre...
You're Not Crazy: Trading Your Six-Figure Job for Entrepreneurial Freedom Is the Right Move
Entrepreneurialism defies human instinct, yet it’s addicting. Once you get just a taste of what life can be like with a future built on your terms, it’s game over.
There’s no going back to a 9 to 5 -- at least not without a persistent nagging in the corner of your brain that says, “I can do this on my own. I know I can.”
7 Writing Tips for Savvy Content Creators
Content creators are typically interested in earning an edge on their competition. Call it sheer determination, strong work ethic, or a frantic stress from the mounting pressures of being a content marketer in today’s highly competitive market—whatever you call it, proactively learning how to improve one’s writing pays dividends in the content world.
Influential Content Speaks to the Head and the Heart
Whether your goal is to create a more reputable business, change your industry, reach more potential customers or expedite the sales process, your organization invests in content marketing to influencing people.
To do this effectively, content marketers must create the most persuasive content possible, although that’s not always as easy as it sounds. In fact, if you are a student of content marketing, you know that trying to master the intricacies of professional content marketing can quickly become incredibly complicated.