Marketing professional with a passion for start-ups and entrepreneurship.
Whether naturally empathetic and gifted in communication or fostered through years of experience, or a perhaps combination of both, it’s safe to say that there are talented marketing professionals available in every industry, across every vertical, and at every stage on the org chart.
With today’s marketing landscape as diverse, distributed, and competitive as ever, when hiring and vetting marketing candidates, it’s important for organizations to identify key traits that separate the average marketer from an all-star performer.
If you’ve made the decision to increase your content marketing efforts, improve your overall campaign performance, or fill gaps in your current content processes, there seems to be no shortage of solutions. You could hire internal specialists, work closely with a consultant, batch together a mix of freelancers, off-load everything to a professional agency, or, if you’re like most marketing teams, manage some combination of them all.
Content marketers who understand the competitive landscape are better prepared to create innovative content that drives business goals.
Although competitive analysis is an essential factor in determining your content strategy, it can be a challenge to find the time to roll up your sleeves and do the research.
This leaves some marketing teams bypassing the step entirely, while others outsource the process to an agency or consultant in the form of a keyword research document, a competitive content audit deliverable, or through ongoing consultation.
As we near 2017, marketers have to juggle more than ever. With quickly evolving content trends, hundreds of content and social media tools to evaluate, the delicate balance of internal and external resources, and many other competing interests—content marketing can get overwhelmingly complex.
For some marketers muddled in the industry, frustrations are running high and patience is running low; however, others are beginning to follow a trend towards slowing down.
Providing the appropriate voice for your brand on Twitter can be a challenge for many content strategists to navigate, especially when your tweets are under constant scrutiny from your audience. This can become even more difficult for larger corporations when their Twitter content needs to be approved by legal departments before publishing.
In a marketing world full of B2B, B2C, KPI, ROI, and buzzwords galore, it can be difficult to remember that what we’re working toward is a human connection with our customers. Marketers connect people to products that improve their lives, solutions that simplify their business, or ideas that simply make them feel good.
If you’re looking to improve your customer buyer journey, you need to examine the many ways a person can interact with your brand. Then use this information to add a more human element to your brand and create a more personalized experience with your company. This post shows you how.
Content marketing professionals understand the amount of time and effort that can go into planning, creating, and promoting content. A single article can take weeks or even months to move from ideation to publication—and the complexity of moving processes can often cause frustrating delays.
Successful content marketing can be inherently difficult to increase in scale. Learn how better managing your resources, developing more efficient processes and concentrating on quality control can help you improve your content efforts at a larger scale.
For businesses looking to reach new and relevant audiences and maximize their promotion efforts, a co-branding partnership could be the ideal opportunity. This kind of partnership can amplify brand awareness, boost audience sentiment and improve your content promotion and advertising efforts. Check out this HubSpot post to see some examples of successful co-branding partnerships.
But how do you get this process started? This post shows you how to prepare for a co-branding relationship and how to identify and reach out to a potential branding partner.
Back in September, LinkedIn took a moment to raise awareness about how mentors can positively affect your life. A brief popup invaded the LinkedIn login page and prompted users to nominate and thank a mentor in their life—and this got me thinking, “I’d quite literally be nothing without the ongoing guidance of my many mentors, experts, friends, and supporters.”
In the 4th century BC, Aristotle’s Rhetoric theorized about three fundamental elements of persuasion: ethos, logos, and pathos.
The first kind depends on the personal character of the speaker (ethos), the second on putting the audience into a certain frame of mind (pathos), the third on the proof (or apparent proof) provided by the words of the speech itself (logos).
While creating exceptional written content seems simple in theory, consistent execution is where some content marketers run into trouble. Add in the pressure to create high-performing content faster and suddenly your processes (and schedule) become chaotic.
The blog is the cornerstone of a solid content marketing strategy. In fact, marketers who prioritize blogging are 13 times more likely to see positive ROI, HubSpot reports. What does it take to create and manage a successful blog? Learn the five key factors that define the best blogs and how you can emulate their success.
Many people jump into content marketing because they were inspired by all the success stories and case studies they read. You know what I’m talking about, the content marketing for content marketing.
It’s no secret that digital marketing conferences often bring a mix of new ideas, outside-the-box thinking and wild marketing strategies that come to life after listeners have a few drinks along with their networking. For entrepreneurs, these new ideas can be monumental for proactively driving your business forward.
As marketers, we love trends. Taking advantage of industry trends is how marketers make a living. We analyze and criticize, and we often enjoy our banter, whether it's about the latest social channels or annoying buzzwords.