Marketing professional with a passion for start-ups and entrepreneurship.
Entrepreneurialism defies human instinct, yet it’s addicting. Once you get just a taste of what life can be like with a future built on your terms, it’s game over.
There’s no going back to a 9 to 5 -- at least not without a persistent nagging in the corner of your brain that says, “I can do this on my own. I know I can.”
Whether your goal is to create a more reputable business, change your industry, reach more potential customers or expedite the sales process, your organization invests in content marketing to influencing people.
To do this effectively, content marketers must create the most persuasive content possible, although that’s not always as easy as it sounds. In fact, if you are a student of content marketing, you know that trying to master the intricacies of professional content marketing can quickly become incredibly complicated.
With the rise of the freelance economy, companies now have more content creation options. As this trend grows, the complexity of finding high-quality writers also grows — meaning more headaches for content managers to navigate.
Learn how to better scale your content creation efforts by experimenting with several writers, setting clear expectations and negotiating long-term partnerships.
Content marketing can be one of the most effective strategies for organizations that want to build engaged audiences and garner long-term marketing wins, but the intricacies of content marketing can be intimidating, particularly if you're working with a small or under budgeted team.
It’s no surprise that content marketers are planning to invest more on visual content. A recent survey by MarketingProfs and the Content Marketing Institute suggests that 51% of B2B marketers intend to increase their visual content efforts.
While the general marketing consensus tends to agree that visual content is more eye-catching and engaging, the problem is that it can be difficult and expensive to create. Additionally, the challenge of promoting your visual content investment can add stress to your daily routine.
Whether it’s content production, distribution, measurement, some form of strategic guidance, or a combination of it all, it seems that there is always a new marketing tool that promises to solve your current and ongoing marketing challenges.
It can be tempting to add new tools to your marketing process or blame any current marketing deficiencies on a lack of access to a sophisticated toolset; however, the truth is that it’s difficult to find software that perfectly aligns with your business need—even when you have the resources to do so.
Copywriting comes naturally for some marketers—yet for many others, writing can feel like absolute torture. It’s no surprise, really. Writing succinctly and persuasively is an acquired skill that often requires endless hours of think-tanking, talking to oneself, brief moments of insatiable insanity, and a handful of untimely swear words. Meld the time it takes to write well with all of the competing pressures and tasks that a marketer juggles on a daily basis, and you have a recipe for frustration.
2016 saw the second consecutive increase in startup and entrepreneurship growth trends. As more startups secure outside funding, pressure on limited partners to meet their exit strategy goals has increased.
This stress has transferred to startup founders who now seek marketing executives who can match their evolving expectations.
Most content marketers strive to create content that not only speaks directly to their target audience but also compels that audience to take desirable actions with the marketer's business or brand.
That sounds terrific in theory, but producing such content is easier said than done; there simply isn't a template or solution that works for every business.
The rate of content creation is growing exponentially year over year and content marketers now face more competition than ever before. Media publishers, other organizations and even industry professionals are competing for your audience’s time and attention, even though they may not be direct sales competition.
In December of 2016, an average of over two million blog posts were created each day on the WordPress platform alone. 10 years ago, that number was approximately 60,000 a day.
Let that sink in for a moment. That’s a heck of a lot of content scaling exponentially with our tech-obsessed society. When you consider that much of this content is not original, lacks deep thought, or is entirely irrelevant and filled with self-promotion, that number can become aggravating and is considered in the marketing industry to be “noise.”
It’s no secret that there are hundreds of tools, platforms, and outside resources that can help you improve your content marketing efforts. The challenge is understanding which tools you need, the appropriate time to fight for them, and how well they all play together to help you create quality content on a consistent basis.
While the shiny all-in-one solution or well-respected and acclaimed content agency may look like the ultimate solution on paper—perhaps you only need to create two to three blog posts per week and a quarterly e-book, whitepaper, or webinar.
Whether naturally empathetic and gifted in communication or fostered through years of experience, or a perhaps combination of both, it’s safe to say that there are talented marketing professionals available in every industry, across every vertical, and at every stage on the org chart.
With today’s marketing landscape as diverse, distributed, and competitive as ever, when hiring and vetting marketing candidates, it’s important for organizations to identify key traits that separate the average marketer from an all-star performer.
If you’ve made the decision to increase your content marketing efforts, improve your overall campaign performance, or fill gaps in your current content processes, there seems to be no shortage of solutions. You could hire internal specialists, work closely with a consultant, batch together a mix of freelancers, off-load everything to a professional agency, or, if you’re like most marketing teams, manage some combination of them all.
Content marketers who understand the competitive landscape are better prepared to create innovative content that drives business goals.
Although competitive analysis is an essential factor in determining your content strategy, it can be a challenge to find the time to roll up your sleeves and do the research.
This leaves some marketing teams bypassing the step entirely, while others outsource the process to an agency or consultant in the form of a keyword research document, a competitive content audit deliverable, or through ongoing consultation.