Founder of ThinkWarwick, a performance driven consultancy that provides a balance of brilliant marketing strategy with tactical marketing operations to ensure that organizations go beyond.
Stay ROI Focused: Measuring the Impact of Your Content Marketing
Recent studies have shown that up to 86% of companies are invested in content marketing; however, about half of B2B and B2C marketers are challenged when measuring the ROI of their content marketing campaigns.
How Much Should Your Content Marketing Really Cost?
Content marketing solutions can range from free to thousands of dollars—it's crucial to find the best tactics that align with your company's budget....